O’Right organic hair care products

Green Brand

As a green enterprise, O’right is more than a hair orightcare brand. In our eyes, the value of the product should not be merely presented in the profit graphs. We regard ourselves as a brand representing the green lifestyle. Communicating a local green cultural heritage is our mission, and we aim to draw a close connection between the island and the people’s life. Through a lot of pondering and efforts, we determine to make ourselves the critical minority. Inspired by nature, we seek to dig out more meanings and value of nature in our products.

Finally, we make O’right Green Headquarters into a green publisher. Drawing inspiration from nature, this publishing house creates works that blend harmoniously the heaven, the earth, and humans. We promise to make humans healthy, the environment healthy, and the societies healthy. We aspire to reach the harmony between humans and nature. At the present moment, we make the eco-promise to our customers and the land. Green is a supreme taste recording the inner strength of nature. You will never encounter such a taste anywhere else, never ever.

Green Logo

The shape of the beginning letter “O” symbolizes our beautiful earth. It also imitates the sound of “all.” “Right”  means all things are right and appropriate. The green color signifies our devotion to environmental protection while gray denotes a stable and reason-based corporate culture. In conclusion, we want to make right products for a right life. O’right is a manifesto which delivers our earnest hope—May all of the things on earth are beautiful and right.

Green Origin

ceoSteven Ko, CEO of Hair O’right International Corporation, started the brand on March 8, 2002, the same year when his parents passed away from kidney disease and cancer.

Suffering from the unexpected bereavement and his own extremely allergic constitution, he determined to keep people away from harmful chemicals and heavy-metal contamination.

Putting a lot of efforts in looking for natural ingredients, O’right made a critical reorientation in 2006 which gave birth to the green, eco-friendly brand you see today—with a vision of creating a nice and beautiful future. 

O’right Green Headquarters

O’right Green Headqulabelarters is the first cosmetics plant granted Taiwan EEWH Green Building Gold Certificate. (Certificate No.: GB0100409)

O’right Green Headquarters conforms to seven green indexes:

  • Green Index (3 times larger than the standard)
  • Water Retention Index (10 times more than the standard)
  • Daily Energy Conservation Index
  • Carbon Dioxide Reduction Index
  • Indoor Environment Index
  • Water Resource Index
  • Sewage and Garbage Improvement Index

All of O’right’s green products are manufactured in a high-standard cleanroom with 100% of clean energies from wind and sunlight. The application of water cycling systems further allows wastewater to be reused to achieve carbon neutrality. Moreover, the fenceless design of the building turns O’right Green Headquarters into a friendly park for local people to enjoy nature. Based on the idea of inter-dependence and sharing, this green building is a realization of sustainability and this kind of working environment will definitely lead the future trend. Manufactured in this green building, O’right’s products deserve to be defined as natural, pure and eco-friendly.


Green Products

A Tree-growing Shampoo:
Tree in the Bottlegreen bottle

Please make sure the bottle is intact before purchasing and avoid forceful squeezing. We disclaim all liability and responsibility for any damage of the container after sold.

100% biodegradable: This natural and eco-friendly bottle is made with starch extracted from discarded vegetables and fruits. When buried in soil, the bottle will break down over the course of about a year and become nutrient for the soil, and the seed inside will sprout and grow into a tree. The seed in the bottle is native Taiwanese acacia, which is one of the most common trees for afforestation in Taiwan because they are great carbon absorbers.

Certified biodegradable materials: The biodegradable materials obtained various international compost certifications. Due to the fact that the bottle is 100% biodegradable, brittle fracture, breakage and deformation are normal.

World’s Greenest Paper Packaging:
Plant-growing Floral Boxgreen paper

The FSC certified paper box is embedded with a few seeds. If buried in soil, the embedded seeds in the paper will sprout and complete the natural cycle.

Handmade seed paper: With materials recycled from water bamboo leaves and sugarcane bagasse, this paper is exquisitely crafted and together with the seeds inside making it part of nature.

Eco-friendly soy ink: Printing is done with soy ink to avoid contaminating the environment.

FSC certified paper material: O’right’s products use FSC certified paper material only. FSC (Forest Stewardship Council) was founded by 130 members from 26 countries in 1993. By establishing a set of standards regarding environmental protection, FSC aims at protecting forests worldwide and making sure that products conform to the standards from manufacturing to selling.

Green Fashion:bamboo
Sustainable Bamboo Design

Bamboo is an excellent plant for temperature control. As a fast-growing plant, bamboo shoots come out of the ground every year, and a new shoot matures into a bamboo in just four years! Based on this characteristic, planned harvesting is not only economically beneficial but is also healthy for a bamboo forest.

Moso bamboo, one of the most planted bamboos in Taiwan, now starts its new life in O’right’s products. After complicated processing and exquisite crafting, the bamboo becomes a one-of-its-kind delicate artwork filled with unique patterns, through which the legacy of valuable craft art is successfully passed down. Being deeply moved by nature, O’right hopes to share this touching feeling with more people.